|This article is subject to rumor and speculation, as well as potentially false information.|
Zinn introduces "The Bro House", a reality streaming show where he lives with his influencer friends Wyatt, James, and Barry. 5 days prior to Christmas, they film a man about to jump from a bridge in a suicide attempt. Rather than try to stop him, they document it for their stream. Barry mentions that they won't be able to post it, but Zinn convinces him to follow the body to where it fell in an aqueduct.
Personality and Appearance
Later at a Christmas party, Zinn is still trying to convince Barry to post, reminding him that they are about to age out of their influencer careers. They upload while the partygoers watch the new posting live, expecting the new content will push them over 5 million subscribers. Instead, the disgusted guests begin leaving. Overnight, the backlash has lost them millions of viewers and prompts thousands of angry comments, petitions to deplatform the four, and a press conference from the dead man's family. They refuse to apologize to pander sympathy, and instead start discussing gay-oriented stunts to boost popularity. Again, Barry objects and Wyatt agrees that such content would be exploitative and far worse. The argument goes unfinished as movers arrive to repossess promotional items around the house, as the four just lost their sponsorship. Their next video features Zinn and Wyatt complimenting each other while they exercise, each sentence punctuated with "no homo". The audience can tell how inauthentic the videos have become, and more backlash ensues.
Barry suggests they return to their authentic roots, and the men agree. They walk through a mall, and decide to visit a Santa's Workshop. The "elf" assisting at the installation recognizes them and after some rude innuendo she insists they leave. Barry continues to film as the other three invade, spoiling the experience for all the attending children. Zinn decides to give Santa a twerking lap dance and Santa insists the men will get what they deserve. They run from security as Santa looks on.
Back at the house on Christmas Eve, the four post the new video over Barry's protests. Wyatt suggests that Barry may no longer be a good fit for the group and that he should move out. This leads to a verbal fight, which Zinn and James try to break up. The immediate comments on the video start to roll in, and the followers continue to leave. Wyatt wanders to the garage, and Zinn receives a phone call from the police.
The "likes" pour in, and Barry decides to delete it regardless. Moments later, the video re-appears with a link to a news article about the "true" origins of the Santa mythos: a wild man who punished the naughty.
Seeing their friend's corpse, James calls the emergency hotline. The dispatcher is reluctant to send police to the well-known address, thinking it is a prank. They try to leave, seeing the new execution quickly uploaded to their channel. The killer, firing a crossbow from the roof, pins James to the hood of the car before shooting a bolt through his head. Barry, shot through the thigh, crawls back into the safety of the house and locks himself in. He can not call for help, as his phone was destroyed by the same bolt. He wraps the wound in his mantle stocking as he hears the killer approach.
The chimes of the channel's comments remind Barry that there is a laptop nearby. He tries to comment for help about being attacked, but his comment is disregarded as evidence of a prank. Thinking the killer is about the come down the chimney, Barry finds the killer is instead pouring gasoline down the shaft. Barry is alerted that the channel has hit five million followers after all. His celebration is short lived as he is forced to flee into the pool: the killer has ignited the trail of gasoline and Barry is engulfed in flames.
The next morning, the police detective finds the house's Christmas tree trimmed with dismembered parts of the house's Bros.